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What is BIMI and How You can use BIMI Checker

BIMI (Brand Indicators for Message Identification) is a standard for displaying logos or brand marks within email messages. It provides a visual cue to help recipients quickly identify the sender and build trust with their email. BIMI Checker and BIMI Generator are two tools that can help you implement BIMI for your email campaigns.

BIMI Checker:

BIMI Checker is a free online tool that allows you to check the status of your BIMI record. BIMI records are stored in your DNS (Domain Name System) and contain information about your brand and logo. BIMI Checker checks your DNS for the BIMI record and verifies that it meets the necessary technical requirements. If your BIMI record is valid, BIMI Checker will display your logo in the tool, allowing you to preview what it will look like when displayed in email clients that support BIMI. This tool is helpful in ensuring that your BIMI implementation is correct and that your logo will display as intended.

BIMI Checking Result for Linkedin
BIMI Checker Result from LinkedIn

BIMI Generator:

BIMI Generator is a tool that simplifies the process of creating a BIMI record. It’s a free online tool that guides you through the creation of your BIMI record. The tool will ask you to provide some basic information about your brand, including your logo, and it will generate the necessary DNS records. Once generated, you can copy and paste these records into your DNS provider, making it easy to implement BIMI for your email campaigns. BIMI Generator can help streamline the implementation process for those who are less familiar with DNS records and BIMI.

Why use BIMI? There are several benefits to using BIMI. First, it helps build trust with your email recipients. By displaying your logo, recipients can easily recognize that the email is from a trusted source. This can help increase open rates and engagement with your emails. Second, it can improve deliverability. Email clients that support BIMI will look for the BIMI record in your DNS when receiving your email. If the BIMI record is valid, it can help your email pass spam filters and reach your recipients’ inbox.

In conclusion, BIMI Checker and BIMI Generator are two useful tools for implementing BIMI for your email campaigns. BIMI can help build trust with your recipients, improve engagement, and increase deliverability. By using these tools, you can ensure that your BIMI implementation is correct and that your logo displays as intended.

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