# DMARC for Retail & E-Commerce | Protect Customers & Brand | SimpleDMARC

Your customers trust emails about their orders, shipping, returns, and loyalty rewards. Attackers exploit this trust to steal payment credentials and account access. SimpleDMARC ensures only your systems can send email as your brand.

- **Lost to online shopping fraud via spoofed brand emails (2024)**: $2.1B
- **Spoofing increase during holiday shopping seasons**: 5×

### BIMI: Your Logo in Every Customer Inbox

Protect customers, display your brand logo in every inbox, and stop holiday-season spoofing.

## Frequently Asked Questions

### Why are retail and e-commerce brands the most spoofed?

Retail brands send high-volume transactional emails (order confirmations, shipping updates, returns, loyalty points) that customers expect and trust. Attackers exploit this by sending fake versions that look identical — redirecting customers to phishing sites that steal payment credentials. During holiday shopping seasons, spoofing of retail brands increases by 5× as consumers are primed to click on order-related emails.

### What is BIMI and how does it help retail brands?

BIMI (Brand Indicators for Message Identification) displays your verified brand logo next to every email in supported inboxes like Gmail, Apple Mail, and Yahoo. It requires DMARC at p=reject as a prerequisite. For retail brands, BIMI is a powerful visual trust signal — customers see your logo and know the email is authentic. Spoofed emails can't display your BIMI logo, making them visually suspicious.

### How does SimpleDMARC handle multiple e-commerce platforms?

Retail brands typically send email from Shopify, Klaviyo, ShipStation, Zendesk, Yotpo, Aftership, and more. Each adds to your SPF record's DNS lookup count. SimpleDMARC discovers all these sources, helps configure their authentication, and provides SPF flattening to keep you under the 10-lookup limit — even with 15+ sending sources.

### Will DMARC affect our marketing email deliverability?

DMARC improves deliverability. Google and Yahoo's sender requirements mandate DMARC for bulk senders. Without it, your promotional emails may land in spam. At p=reject, inbox providers know you're serious about authentication and give your legitimate emails better inbox placement. Many retail brands see improved open rates after implementing DMARC.

### How do we protect customers during holiday seasons?

SimpleDMARC provides continuous monitoring that detects spoofing spikes. During Black Friday, Cyber Monday, and holiday seasons when spoofing increases dramatically, you receive real-time alerts about unauthorized sending attempts. Your DMARC policy at p=reject ensures all spoofed emails are blocked, even during peak attack periods.

### Can SimpleDMARC help with brand protection across multiple brands?

Yes. Retail groups with multiple brands can manage all brand domains from one SimpleDMARC dashboard. Each brand gets its own reporting, authentication tracking, and enforcement status — while your central team has a unified view across the entire brand portfolio.