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SimpleDMARC
Official BIMI Partner

Verified Mark Certificate (VMC)

Display your trademarked brand logo with a verified indicator in Gmail, Apple Mail, Yahoo, and other BIMI-supported mailboxes. VMC is the gold standard for email brand identity.

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Without VMC
Brand
Your Verified Brand
Verified by SimpleDMARC
With VMC ✓
*Actual rendering in Gmail, Apple Mail, etc.

What Is a Verified Mark Certificate?

A Verified Mark Certificate (VMC) is a digital certificate that validates your organization's ownership of a trademarked logo for display in email clients through the BIMI standard. It is the highest level of brand verification available for email.

VMCs are issued by certificate authorities (CAs) authorized under the BIMI standard — currently DigiCert and Entrust. SimpleDMARC partners directly with these CAs to streamline the purchase, validation, and deployment process for your organization.

VMC Requirements

DMARC at Enforcement

Your domain must have DMARC set to p=quarantine (at 100%) or p=reject before your logo will display.

Registered Trademark

You need a registered trademark for your logo from a recognized jurisdiction (USPTO, EUIPO, WIPO, etc.).

SVG Tiny PS Logo

Your logo must be in SVG Tiny 1.2 Portable/Secure format — a strict, secure subset of SVG designed for email.

Why VMC?

VMC Certificate Benefits

Gain Customer Confidence

Recipients see your verified logo before opening the email, creating trust and credibility at first glance.

Boost Email Open Rates

Branded emails stand out in crowded inboxes. Organizations with BIMI logos report up to 10% higher open rates.

Protect Brand Reputation

VMC requires DMARC enforcement, which prevents phishing and spoofing attacks from damaging your brand.

Broadest Inbox Support

VMC logos display in Gmail, Apple Mail, Yahoo, Fastmail, and a growing list of BIMI-supporting email clients.

Strengthen Marketing ROI

Consistent brand impressions in every inbox reinforce brand recall and improve the effectiveness of email campaigns.

Future-Proof Email Security

Align with Google and Yahoo's bulk sender requirements and evolving email authentication standards.

Supported Email Providers

VMC provides the broadest support across major email clients, with more providers adopting BIMI every year.

Gmail
✓ VMC Supported
Apple Mail
✓ VMC Supported
Yahoo Mail
✓ VMC Supported
Fastmail
✓ VMC Supported

How to Get Your VMC

1

Check DMARC Compliance

Your domain must be at DMARC enforcement (p=quarantine at 100% or p=reject). Use our free DMARC checker to verify.

2

Verify Trademark

You must have a registered trademark for your logo in a recognized jurisdiction (USPTO, EUIPO, WIPO, etc.).

3

Format SVG Tiny PS

Your logo must be in the specific SVG Tiny 1.2 Portable/Secure format. Our team can assist with conversion.

4

Request Validation

Fill out the form below and our team will guide you through the CA validation process. Typical turnaround: 1-3 business days.

Request VMC Information

Fill out the form below to start your VMC application process.

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VMC vs CMC — Which Do You Need?

FeatureVMCCMC
Trademark RequiredYesNo
Gmail Support✓ Full✓ Beta
Apple Mail Support✓ Full✗ Limited
Yahoo Support✓ Full✗ Limited
Validation LevelIdentity + TrademarkOrganization Only
Logo DisplayVerified badge + logoLogo only

Frequently Asked Questions

Do I need a trademark for VMC?
Yes, VMC requires a registered trademark from a recognized jurisdiction such as the USPTO, EUIPO, WIPO, or a national trademark office. The trademark must cover your logo mark.
Does VMC work with all email providers?
VMC is supported by Gmail, Apple Mail (iOS 16+), Yahoo Mail, and Fastmail. Support is expanding every year as more providers adopt the BIMI standard.
What is the validity period of a VMC?
VMCs are typically issued for a period of 1 year and need to be renewed annually to maintain the verified logo display in supported email clients.
What if my logo is not in SVG Tiny 1.2 format?
Our team can assist you in converting your logo to the compliant SVG Tiny 1.2 Portable/Secure profile required for BIMI. This is a standard service we provide to all VMC customers.
How much does a VMC cost?
VMC pricing starts at approximately $1,500/year depending on the certificate authority. Contact our team for specific pricing through SimpleDMARC's partnership program.
Can I use VMC for multiple domains?
A standard VMC covers a single domain. If you need to display your logo across multiple domains, you may need separate certificates or a multi-domain VMC. Contact us for guidance.

Ready to display your brand in every inbox?

Get your Verified Mark Certificate through SimpleDMARC and start building trust at first glance.

VMC — Verified Mark Certificate for BIMI | SimpleDMARC